I learned something important after dealing with different developers over the years: A good property is not enough. You also need a good developer behind it. And for brokers and salespersons, this matters even more. Because when we sell a property, we are not only selling the house, the lot, or the investment. We are also putting our reputation behind the developer. I learned this the hard way. There were developers I worked with in the past who openly told us that they did not prioritize the sales team. Commissions were not released on time. Salespeople had already done their part—marketed the project, found buyers, assisted with reservations, followed up with clients, and helped bring money into the company—but compensation could still take a long time. And there were situations where the attitude was essentially: "They can wait." That statement stayed with me. Because salespeople are also working people. Behind every reservation is a salesperson who spent time finding tha...
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